A growing amount of consumers are turning to natural supplements alternatively or addition to mainstream medicine. Today’s consumers are savvy and understand the advantages of the ingredients found in natural supplements for good health and well-being. While they are apprehensive of nutritional products, they value brands that offer manufacturing credibility and prefer products formulated under doctor supervision.
As more consumers place priority on their health, natural supplements are fast learning to be a popular choice.This focus is reflected in the booming growth of the U.S. supplement market, presently estimated to be valued at $24-25 billion. Regardless of prevailing doubts about the integrity of health supplement manufacturers, click here for more info the rising cost of raw materials and new regulations, the health supplement industry is projected to go up by 4-6% in the next year. By the year 2010 growth in the global nutraceuticals industry is projected to reach $187 billion.
According to NMI’s 2007 Health & Wellness Trends Survey, the very best health categories for supplements are weight loss, cardiovascular support, digestion, arthritis or pain relief, seasonal allergy relief, vision and eye health, and diabetes.”Customers believe in the industry. A recently available study discovered that 34% of consumers looking to shed weight first turn to a supplement as their adjunct in the battle against obesity,” says Douglas S. Kalman, director of nutrition and applied clinical research at Miami Research Associates and chair of the Nutrition in Complementary Care Dietetic Practice Group (NCC-DPG).
In accordance with an annual survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition (CRN), Washington, D.C. “Consumers’ usage of dietary supplements remained fairly consistent in 2007, with 68% of American adults saying they take dietary supplements.”Examine these statistics by any office of Dietary Supplements:
* 31.8% of American children use health supplements (18 and younger).
* 47% of American men use health supplements.
* 57% of American women use health supplements.
The most commonly used health supplements are multivitamins and minerals (18.3%). A recent study conducted by the NCAAM, shows a listing of why people use health supplements, the most typical reasons are general health, arthritis, memory improvement, to avoid osteoporosis, for energy, recommended by physician, friend, family or through media, for immune health, to avoid colds/influenza, and as sleep aids.Health supplements most commonly purchased are:
* 40% vitamins
* 29% herbals & botanicals (ginkgo, echinacea, St. John’s Wort, ginseng, garlic)
* 10% sports nutrition
* 8% minerals
* 8% specialty supplements (melatonin, fish oil, proteins, etc.)
The top supplements utilized by consumers in 2007, in order of frequency are multivitamins, calcium, vitamin C, fish oil, vitamin e antioxidant, antioxidants, vitamin B/B complex and omega 3s. (NMI survey).Why are NATURAL SUPPLEMENTS Gaining Credibility?
There are more than 20,000 products in the marketplace. Many consumers believe that health supplements can support their health to fight disease or improve health. Exactly why are natural supplements gaining credibility?One of the reasons may be the advances in science and technology. Most credible health supplement manufacturers use strict manufacturing policies coupled with a professional team of researchers who develop products based on evidence based scientific research.
Through clinical studies and systematic reviews scientist measure the health advantages and safety risks of health supplements. It has built consumer confidence.A good example of this is omega-3 fatty acid supplementation. There is strong evidence from epidemiologic and clinical trials indicating the consumption of omega-3 fatty acid as being beneficial to those people who are at risk of coronary heart disease. The American Heart Association validates this: “Omega-3 essential fatty acids benefit the center of healthy people, and those at risky of – or who have – cardiovascular disease”Consumer interest in health supplements is now reinforced by doctors and healthcare professionals.
A written report from CRN’s Healthcare Professionals Impact Study states that “more than three-quarters of U.S. physicians (79%) and nurses (82%) recommend health supplements to their patients.” As health supplements receive more support from clinical trials, you will have a rise in the number of recommendations of health supplements by healthcare professionals to their patients.
Another factor which will boost future sales is the recent finalization of U.S. Good Manufacturing Practices (GMPs) rules and requirements for the manufacture of dietary supplements and the new Adverse Event Reporting (AER) law. “The burden of compliance is really key for consumer confidence,” says Daniel Fabricant, vice president of scientific affairs, NATURAL BASIC PRODUCTS Association (NPA), Washington, D.C. Health supplements will be the future in preventive medicine. With DNA diagnostics becoming more common, and the role of nutrition against disease gaining surer footing, medical supplement industry is poised to meet up the challenges of the future health industry.